Top Ten Links of the Week: 4/22/11 - 4/28/11

Food marketing was the hot topic this week, with excellent articles from Leo Babuta, Marion Nestle, and Jane Black, among others. Plus, we celebrate the fabulous debut of Tom Haverfoods, which will only make sense for the next month or so.

1) Zen Habits: Breaking Free From Consumerist Chains
Super-solid piece on willingly dropping out of consumer culture. The first line establishes the tone: "We are not consumers. We are people." It just gets better from there, punctuated by real, honest-to-god useful tips.

2) Food Politics: At Last, FTC Releases Principles of Food Marketing to Kids
Marion Nestle analyzes the new FTC advertising guidelines for kids, and what they mean for the general populace. Essentially, she: A) wishes this would have happened already, but B) is pretty satisfied with the progress, and C) brings up a great point – Who's holding the food industry accountable? Also worth reading, Nestle's other excellent column about the insidiousness of viral marketing to kids.

3) The Atlantic:The Latest Food Marketing Trend - Fake Authenticity
Fascinating analysis of the biggest trend in food advertising right now: Health. No, really. Industry leaders are trying any way they can to promote the health benefits (virtue) of their products, whether it's watermelon or Tostitos. Reading labels could get real tricky, real soon. (Moreso, even.)

4) Serious Eats: What Exactly Does Fair Trade Mean?
Educational! Picture yourself as Johnny Carson when reading this, raising your eyebrows and saying, "I did not know that" in a thick Nebraskan accent.

5) Tom Haverfoods
Parks and Rec fans! Some genius created this randomizer of Tom’s alternate food names, from Funky Soda (light beer) to Cereal Sauce (milk). All it’s missing is Ron Swanson.

6) Bargaineering: How to Save on Groceries, With and Without Coupons
Good rundown of frugal food shopping strategies, emphasizing some of the not-as-well-known basics. ("Then how are they basics?" you might ask. They just are. Go with it.)

7) The Kitchn: 15 Simple Healthy Fruit Desserts
Guess what this post is about? Yep. Zombies.

8) stonesoup: vegetarianism for carnivores - a simple idea for healthier eating
The tips are pretty standard, but nicely presented, and MAN, I want to make that eggplant-bean thing right now.

9) USDA Today: Restaurants say consumers are finally ordering healthier meals
You guys! What we’re ordering at chain restaurants? As a nation? It’s getting healthier! The president of Applebee’s even says, “I’ve been in the restaurant business for 30 years, and I’ve never seen anything like this.” We win!

10) Wise Bread: The Best and Worst Nuts, By Nutrition and Price
In which mixed nuts prevail over all, and the word “nut” is used approximately 46,000 times.

HONORABLE MENTIONS

Cupcake Project: Easter Cupcakes Baked in Real Eggs
This blew my mind. My clone will be typing the rest of this post.

Kalyn's Kitchen: Six Years Old and Six Lessons I'm Learning from Food Blogging
Happy birthday, Kalyn’s blog!

Neatorama: Every Secret Ingredient from Iron Chef America
Allez cuisine!

NPR: Shrinking Height of Poor Women Reflects Lack of Food, Health Care
Umm ... nothing funny about this one.

AND ALSO

The Daily What: Little Chefs
Kids + blenders = hee.



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